How to Sell Sustainable Products: learning ethical and profitable strategies

Course Outline:

I. Introduction to Sustainable Product Production

  • What makes a brand sustainable?

II. Identifying Sustainable Products

  • Analyzing market demand and trends for sustainable products
  • Evaluating the ethical and environmental impact of product lifecycle

III. Ethical Marketing Strategies

  • Building trust and credibility through transparent communication
  • Avoiding greenwashing and misleading marketing tactics
  • Leveraging storytelling to connect with conscious consumers

IV. Pricing and Profitability

  • Balancing ethical considerations with profitability goals
  • Strategies for pricing sustainable products competitively
  • Calculating and managing costs throughout the supply chain

V. Distribution and Sales Channels

  • Exploring ethical distribution channels
  • Direct-to-consumer vs. traditional retail models
  • Leveraging online platforms and e-commerce for sustainable product sales

VI. Branding and Positioning

  • Developing a sustainable brand identity
  • Communicating values and mission effectively
  • Building a community around your sustainable brand

VII. Consumer Education and Engagement

  • Educating consumers about the benefits of sustainable products
  • Engaging with customers through meaningful interactions
  • Encouraging behavior change and conscious consumption habits

VIII. Content Creation

  • Photoshooting
  • Videoshooting
  • Organic and Paid Instagram Growth Strategies

IX. Collaboration and Partnerships

  • Partnering with like-minded organizations and influencers
  • Collaborative marketing campaigns for wider reach and impact
  • Joint ventures and co-branding opportunities in the sustainable space
  • Funds and grants for young enterpreuners

X. Metrics and Measurement

  • Tracking and evaluating the impact of ethical promotion on your sales
  • Monitoring key performance indicators (KPIs) 
  • Incorporating feedback and continuous improvement into marketing strategies

XI. Compliance and Certification

  • Understanding regulatory requirements for ethical promotion
  • Obtaining and maintaining relevant certifications for sustainable products
  • Ensuring compliance with industry standards and guidelines

XII. Overcoming Challenges

  • Addressing consumer skepticism and misconceptions about sustainability
  • Dealing with limited resources and budget constraints
  • Navigating competitive markets and differentiation strategies considering cultural aspects

XIII. Case Studies and Best Practices

  • Analyzing successful examples of ethical and profitable promotion of sustainable products
  • Learning from real-world case studies and applying insights to own strategies
  • Identifying key takeaways and actionable insights for implementation

XIV. Practical Application

  • Developing a marketing plan for promoting a sustainable product
  • Conducting market research and competitor analysis
  • Creating promotional materials and campaigns aligned with ethical principles

XV. Conclusion and Future Trends

  • Recap of key learnings and insights gained
  • Anticipating future trends in ethical promotion and sustainability
  • Commitment to ongoing ethical practices and responsible business growth

XVI. Final Project: Sustainable Product Promotion Campaign

  • Students develop and present a comprehensive marketing campaign for a sustainable product, focusing on ethical promotion strategies and profitability goals. 

 

NEXT EDITIONS

May 08 and 10, from 19h to 21h Online through our platform.

If you can't participate on the live sessions you can access the recorded classes that would remain available for 30 days after the dates of the workshop. 

HOW TO APPLY

This workshop is free for all members of our platform. Registration here.

Individual registration for the workshop for non-members costs 50 Euros. 20% discount for the first 10 registrants and must be made via PayPay at this link. 

After registration, please send an e-mail to slowfashion.innovation@gmail.com with the recipe of your paypal payment, your full name and the course that you registred.