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Slow Innovation Brands

How to Sell Sustainable Products: learning ethical and profitable strategies

How to Sell Sustainable Products: learning ethical and profitable strategies

Regular price €50,00 EUR
Regular price €170,00 EUR Sale price €50,00 EUR
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Are you ready to tackle the pressing challenge of promoting ethically crafted products in today's competitive market? Join our Program designed to equip you with the essential skills and strategies needed to succeed in the dynamic world of sustainable products marketing.

Next dates: May, 30

Morning: from 09 am to 11:00 am 
(Lunch break)
Afternoon: from 1:00 pm to 4 pm
(Lisbon time)

Live on our platform or recorded (the content will be available for 1 month after the event).

Enjoy your early bird ticket with 70% OFF. From 170 to 50 EUR. 

I. Introduction to Sustainable Product Production

  • What makes a brand sustainable?

Course Outline:

I. Introduction to Sustainable Product Production

  • What makes a brand sustainable?

II. Identifying Sustainable Products

  • Analyzing market demand and trends for sustainable products
  • Evaluating the ethical and environmental impact of product lifecycle

III. Ethical Marketing Strategies

  • Building trust and credibility through transparent communication
  • Avoiding greenwashing and misleading marketing tactics
  • Leveraging storytelling to connect with conscious consumers

IV. Pricing and Profitability

  • Balancing ethical considerations with profitability goals
  • Strategies for pricing sustainable products competitively
  • Calculating and managing costs throughout the supply chain

V. Distribution and Sales Channels

  • Exploring ethical distribution channels
  • Direct-to-consumer vs. traditional retail models
  • Leveraging online platforms and e-commerce for sustainable product sales

VI. Branding and Positioning

  • Developing a sustainable brand identity
  • Communicating values and mission effectively
  • Building a community around your sustainable brand

VII. Consumer Education and Engagement

  • Educating consumers about the benefits of sustainable products
  • Engaging with customers through meaningful interactions
  • Encouraging behavior change and conscious consumption habits

VIII. Content Creation

  • Photoshooting
  • Videoshooting
  • Organic and Paid Instagram Growth Strategies

IX. Collaboration and Partnerships

  • Partnering with like-minded organizations and influencers
  • Collaborative marketing campaigns for wider reach and impact
  • Joint ventures and co-branding opportunities in the sustainable space
  • Funds and grants for young enterpreuners

X. Metrics and Measurement

  • Tracking and evaluating the impact of ethical promotion on your sales
  • Monitoring key performance indicators (KPIs) 
  • Incorporating feedback and continuous improvement into marketing strategies

XI. Compliance and Certification

  • Understanding regulatory requirements for ethical promotion
  • Obtaining and maintaining relevant certifications for sustainable products
  • Ensuring compliance with industry standards and guidelines

XII. Overcoming Challenges

  • Addressing consumer skepticism and misconceptions about sustainability
  • Dealing with limited resources and budget constraints
  • Navigating competitive markets and differentiation strategies considering cultural aspects

XIII. Case Studies and Best Practices

  • Analyzing successful examples of ethical and profitable promotion of sustainable products
  • Learning from real-world case studies and applying insights to own strategies
  • Identifying key takeaways and actionable insights for implementation

XIV. Practical Application

  • Developing a marketing plan for promoting a sustainable product
  • Conducting market research and competitor analysis
  • Creating promotional materials and campaigns aligned with ethical principles

XV. Conclusion and Future Trends

  • Recap of key learnings and insights gained
  • Anticipating future trends in ethical promotion and sustainability
  • Commitment to ongoing ethical practices and responsible business growth

XVI. Final Project: Sustainable Product Promotion Campaign

  • Students develop and present a comprehensive marketing campaign for a sustainable product, focusing on ethical promotion strategies and profitability goals. 

 

NEXT EDITIONS

May 08 and 10, from 19h to 21h Online through our platform.

If you can't participate on the live sessions you can access the recorded classes that would remain available for 30 days after the dates of the workshop. 

HOW TO APPLY

This workshop is free for all members of our platform. Registration here.

Individual registration for the workshop for non-members costs 50 Euros. 20% discount for the first 10 registrants and must be made via PayPay at this link

After registration, please send an e-mail to slowfashion.innovation@gmail.com with the recipe of your paypal payment, your full name and the course that you registred. 

II. Identifying Sustainable Products

  • Analyzing market demand and trends for sustainable products
  • Evaluating the ethical and environmental impact of product lifecycle

III. Ethical Marketing Strategies

  • Building trust and credibility through transparent communication
  • Avoiding greenwashing and misleading marketing tactics
  • Leveraging storytelling to connect with conscious consumers

IV. Pricing and Profitability

  • Balancing ethical considerations with profitability goals
  • Strategies for pricing sustainable products competitively
  • Calculating and managing costs throughout the supply chain

V. Distribution and Sales Channels

  • Exploring ethical distribution channels
  • Direct-to-consumer vs. traditional retail models
  • Leveraging online platforms and e-commerce for sustainable product sales

VI. Branding and Positioning

  • Developing a sustainable brand identity
  • Communicating values and mission effectively
  • Building a community around your sustainable brand

VII. Consumer Education and Engagement

  • Educating consumers about the benefits of sustainable products
  • Engaging with customers through meaningful interactions
  • Encouraging behavior change and conscious consumption habits

VIII. Content Creation

  • Photoshooting
  • Videoshooting
  • Organic and Paid Instagram Growth Strategies

IX. Collaboration and Partnerships

  • Partnering with like-minded organizations and influencers
  • Collaborative marketing campaigns for wider reach and impact
  • Joint ventures and co-branding opportunities in the sustainable space
  • Funds and grants for young enterpreuners

X. Metrics and Measurement

  • Tracking and evaluating the impact of ethical promotion on your sales
  • Monitoring key performance indicators (KPIs) 
  • Incorporating feedback and continuous improvement into marketing strategies

XI. Compliance and Certification

  • Understanding regulatory requirements for ethical promotion
  • Obtaining and maintaining relevant certifications for sustainable products
  • Ensuring compliance with industry standards and guidelines

XII. Overcoming Challenges

  • Addressing consumer skepticism and misconceptions about sustainability
  • Dealing with limited resources and budget constraints
  • Navigating competitive markets and differentiation strategies considering cultural aspects

XIII. Case Studies and Best Practices

  • Analyzing successful examples of ethical and profitable promotion of sustainable products
  • Learning from real-world case studies and applying insights to own strategies
  • Identifying key takeaways and actionable insights for implementation
View full details

Create a sustainable fashion brand in Europe

Are you eager to explore the world of sustainable fashion in Europe and learn how to establish your own brand? Dive into the enriching training provided by Slow Innovation Brands, the groundbreaking incubation platform dedicated to sustainable fashion brands. This visionary initiative was founded by Dr. Tatiana Souza, a PhD holder in Sociology of Work from the Faculty of Social and Human Sciences at Universidade Nova de Lisboa.
European fashion manufacturer

Unveiling the Dark Side of Fashion

As per the United Nations Conference on Trade and Development (UNCTAD), the fashion industry ranks second among the most environmentally damaging sectors globally.
To put things in perspective, producing a single pair of jeans requires a staggering 7,500 liters of water. Astonishingly, this quantity is equivalent to the average water consumption of an adult over seven years.
Let this fact sink in: the jeans hanging in your closet could sustain you with water for seven years!
UNCTAD also reports that the fashion industry consumes approximately 93 billion cubic meters of water each year. This vast amount of water could satisfy the needs of roughly five million people worldwide.
Additionally, with every laundry cycle, minuscule plastic microfibers infiltrate water sources and ultimately end up in our oceans. Consequently, around half a million tons of microfibers, equivalent to 3 million barrels of oil, are discharged into the ocean annually.
For more startling statistics on fashion's resource consumption, delve deeper into the United Nations news portal.

Paving the Way for Sustainable Fashion

To transform the fashion industry into a bastion of sustainability, it is crucial to invest in business models that prioritize sustainability right from the inception of production. Slow Innovation Brands advocates three pivotal pillars that sustainable fashion brands should anchor themselves upon.
sustainable fashion manufacturer Europe

1. Environmental Sustainability

Creating an environmentally sustainable business model hinges on meticulous attention to the materials employed in the brand's clothing production. Designers have an array of textiles at their disposal, but it's imperative to scrutinize the composition of these materials for sustainability.
Furthermore, adopting a circular design approach, which minimizes energy consumption during production, is crucial. Designs should minimize waste, prolong product lifecycles, and facilitate material recycling at the end of a product's utility.
Efforts to reduce gas emissions and waste during packaging and product transportation are equally important in this quest for sustainability.


2. Economic Sustainability

For a brand to thrive, it must have a robust financial plan. Profit from product sales should adequately cover production costs, ensuring the brand's long-term viability. Sustainable brands should also champion transparency, sharing production data and profit margins with consumers.


3. Social Sustainability

The fashion industry's most significant impact is often borne by local communities in countries where garments are manufactured. Fast fashion brands often choose the cheapest production locations, which frequently translates to inadequate wages for workers.
Sustainable fashion brands should strive for local production whenever possible. This approach allows brands to monitor factory conditions and the welfare of their workers. Additionally, local production reduces unnecessary greenhouse gas emissions associated with long-distance transportation.


The Thriving Ecosystem of Sustainable Fashion in Europe


Europe boasts a burgeoning landscape of sustainable fashion projects, encompassing the efforts of companies, associations, and individuals alike. Slow Innovation Brands' entrepreneurial support programs aim to bridge the gap between these dedicated professionals and the needs of sustainable fashion designers.

What to Expect in this Program

This online program offers a comprehensive learning experience, including:
  • 1-year of free access to our online platform, featuring a database of sustainable material suppliers and manufacturers, covering topics such as entrepreneurship, marketing, accounting, environmental certifications, finance, ecological materials, circular design, and fair trade manufacturing. Check all that is included in our platform here.

  • Access to physical samples of eco-friendly fabrics and knits from Portuguese, European, and global suppliers renowned for innovation and sustainability. (only in the premium subscription - option 2).

  • Guidance in developing business, marketing, sales, and production plans through dedicated support from the Slow Innovation Brands team.

  • 8 follow-up online mentoring sessions. (only in the premium subscription - option 2)

sustainable fashion course Europe

This edition of the program focuses on the European context, offering access to the entrepreneurial ecosystem and connections with local suppliers of organic knitwear and manufacturing. Partnerships with associations dedicated to promoting sustainable fashion in Europe further enrich the program.

Prices: 

For more information, please contact slowfashion.innovation@gmail.com. Join us on the path to sustainable fashion in Europe!

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